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Fight back: how One Championship is bringing live sports back to brands and fans. In Asia Pacific, strict lockdowns and restrictions have meant that live sports with audiences have been off the calendar since March. But mixed martial arts (MMA) is now coming back to Singapore thanks to One Championship. One Championship has worked with the Singaporean government to put in place a range of measures around safe distancing and testing to bring in international sports stars in front of an audience of 250 superfans. Ahead of the event on Friday 30 October, One Championship chief commercial officer, Hari Vijayarajan, spoke to The Drum about the challenges the business, built around live sports, has faced and how it’s hopeful for a successful fight back. With its live shows being put on hold, Vijayarajan says the company has had to turn to its talent to pivot and find new ways of bringing MMA to audiences. “ONE Championship is blessed to have a rockstar team of some of the world’s best p...